This course cannot be combined with Essentials of Business & Entrepreneurship 2/3/4 (EC2EBE2/3/4) and Entrepreneur (BMW30705).
People like Mark Zuckerberg, Steve Jobs, Muhammad Yunus, and many other successful entrepreneurs have changed the way we live and work today. In this course, students learn about entrepreneurship both from the theoretical and practical perspectives. Alongside learning about and discussing an academic approach to entrepreneurship, students will also go through experiential learning by working on an entrepreneurial project. Students will work in small teams in search of a repeatable and scalable business model on which they report both orally and in written form. The course introduces the traditional business model generation tools such as the business model canvas, design thinking methods, and lean launchpad customer validation. The results of these methods culminate in startup pitch-deck, a Dragons Den pitch event, and concise business plan.
Choose any period to fit your schedule
The course is offered in each period. Students can enroll in any period, regardless of their background. No prior knowledge is needed.
Essentials of Entrepreneurship is the first course of the Minor Entrepreneurship for non-economic students. After completing this course students can continue with Venture Marketing (EC2VM) and Financial Accounting and External Accountability (ECB1IBE), followed by either the course Corporate Entrepreneurship and Innovation (ECB3CEI) or an internship (Entrepreneurship and Innovation – ECB2IEI).
At the end of the course the student:
- Understands the phenomenon of entrepreneurship from an academic perspective;
- Is able to discuss the entrepreneurial process and apply the literature to real cases;
- Is more comfortable in dealing with incomplete information and uncertainty for the purpose of assessing a business opportunity;
- Has learned to test and validate assumptions and develop a business model;
- Has learned to report on startup activities using an investor pitch deck and concise business plan;
- Has increased his/her cooperation skills by working together in small teams.
The course is offered as a combination of interactive lectures and tutorials (workshops).
- Project (40%): business model (pitch-deck and plan)
- Individual Exam (60%)
Students are expected to be present and well prepared at meetings and have to hand in all individual and group assignments on time through Blackboard. This is an intensive course, which requires the average student about 20 hours of work per week for individual assignments and group work including contact moments. It is not advised to follow this course if one wants to complete more than two courses in one period.
A score of 60 ECTS is recommended.
- Tutorial 1 x per week 120 minutes
- Lecture 1 x per week 120 minutes
Language of instruction