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Kies de Nederlandse taal
Course module: B-MSBMAR
B-MSBMAR
Marketing
Course info
Course codeB-MSBMAR
EC5
Course goals
The overall objective of the course is to study the application of marketing principles, strategies and tactics in specific markets.

After completing the course, students:
  • have a thorough understanding of the problems faced by marketers;
  • have a thorough understanding of the theory and literature of marketing management;
  • understand the importance of risk management in marketing;
  • can apply marketing principles, strategies and tactics in specific markets;
  • can solve marketing problem situations using theoretically sound principles of marketing;
  • are able to generate an appropriate marketing plan for a specific product in a specific market; and
  • are able to generate a marketing management solution related to any of the above outcomes
Content
Marketing management focuses upon the way companies identify markets for their products, how they position and promote their products, and how they sell their products.

Work format:
  • Lectures, tutorials, work groups, presentations
Assessment:
  • Group paper and presentation (30%), final exam (70%)
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Kies de Nederlandse taal