Learning objectives
At the end of the course the student is able to:
● demonstrate research design and processes; from idea creation to internship report
● able to assess data collection methods, literature review process, qualitative and quantitative research methods
● develop skills in descriptive, predictive, and prescriptive data analyses to support business decision-making and create competitive advantages from data.
● apply critical thinking skills and select suitable research themes and topics for your internship
Format
The format of the course is a combination of lectures and seminars, with an emphasis on participatory and practical learning. Lectures are interactive and incorporate critical discussion of cases to develop students’ skills in critically evaluating researches, as well as giving practical guidance.
Assessment method
● Five group deliverables of case reports-PPT slides (=5*15%= 75%)
● Individual learning diaries (= 25%)
|
|
Contents
Business Research and Analytics enables you to apply theory and knowledge to practical business matters. The success of businesses depends on making the right decisions at the right time by using data-driven analytics. Business research is the systematic and objective process that involves gathering, recording and analyzing data to make business decisions. Analytics bridges the skill and competence gap in businesses by turning data into meaningful insight and driving better business planning. As a Master student of Science and Business Management at Utrecht University, your internship includes researching a practical challenge at companies. The target is to prepare you for the challenges of combining business and science in your internship. Business research and analytics as an academic approach to solving practical challenges gives confidence to an answer. In this course, you will be introduced to the fundamentals of doing qualitative and quantitative research by focusing on the ingredients required for this process: data collection, description, analysis, and interpretation. In addition, topics including designing a research project, framing research questions, reviewing the literature, choosing appropriate methodologies, writing up and disseminating research are also addressed. These topics will be explored through reading and discussion of various cases/articles and lectures of guest speakers from science-related businesses.
|
 |
|