To achieve competitive advantage, organizations have to continuously improve their business strategy and align management domains accordingly. In this course, the field of business and IT strategy will be dealt with both theoretically and practically. The main part of the course consists of a simulated business setting, i.e. a management game. Teams of 6 students each will compete with each other during 5 weeks (i.e. quarters), experiencing all aspects of running a company in a complex and competitive environment. Obviously, teams with high market shares, turnover and profits will attain high status within the game. The winning team however, will be the team that performs well on all business domains and achieves the highest level of alignment.
Note that during the first two weeks of this course we intensively work with the Ward & Peppard book. This is rounded in week 8 by a (multiple choice) midterm exam on Wednesday February 18, and a midterm re-exam on Friday February 20. You must pass this midterm in order to continue with the management game part of this course!!